Brand strategy, powered by data.
I'm a marketing leader who pairs creative storytelling with analytics — building brand, content, and digital campaigns that move metrics and connect people to meaningful experiences.
Strategic marketing leadership at the intersection of brand, data, and storytelling.
I build integrated brand, content, and digital campaigns that pair creative storytelling with analytics — strengthening reputation, driving measurable growth, and connecting audiences to the brands and experiences they're seeking.
Today, I lead that work across Virginia Tech's graduate and professional business portfolio in the Pamplin College of Business, partnering with faculty, enrollment, alumni and employer stakeholders, and university marcomm to align positioning, messaging, and channels around shared outcomes.
Grounded in data. Guided by design.
Brand strategy
Cohesive positioning and messaging that ties programs, audiences, and channels into one story — built to strengthen reputation and stand out in crowded markets.
Data & analytics
GA4, Slate, social, and paid media stitched into a feedback loop. I let the numbers shape the strategy, and measure what actually drives growth.
Digital campaigns
Multi-channel acquisition, events, and nurture campaigns: from AEM landing pages and Slate journeys to paid media, SEO, and conversion-focused storytelling.
Creative storytelling
Video, photography, design, and copy that connect audiences to the experiences and brands they're seeking, and give teams and partners a brand they're proud to share.
Let's work together.
I'm always open to new opportunities and collaborations. Whether you're looking for a marketing leader, a creative partner, or just want to connect — reach out.